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A Winning Formula for Selling to Women Around the World

Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world’s largest direct sales organization-with almost five million representatives in more than 140 countries.

AVON: Building the World’s Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds-especially to women.

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One of the nation’s biggest suppliers of costume jewelry since the 1970s, Avon’s vast body of work is omnipresent in the antiques and collectibles market. Authors Monica Lynn Clements and Patricia Rosser Clements have compiled a complete tour of the subject for new and old collectors alike. Avon Collectible Fashion Jewelry and Awards is an indispensable guide to the full range of Avon costume jewelry, with approximately 450 detailed color photos and current market values for more than a thousand pieces. This volume encompasses the broad range of Avon’s jewelry products, from their popular holiday creations to replicas of historic masterpieces, from men’s watches to children’s charms, and from novelty wear to perfumed pins.

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Open this book to find 3,200 glittering jewelry items distributed by Avon Products, Inc. from 1965 to 2006. It is an almost complete record of the company’s production. Read the authority’s guide to identifying each design by its official name and date of release, based on the original company brochures, along with current market values. Then go to your jewelry box and see your collection in a different light; now you, too, can become an authority. Learn how the Avon company evolved since 1886. The jewelry line began in 1965 and grew, through original designs and direct marketing home parties, into a giant with about 250 new designs each year. Avon packaging is also an important part of the jewelry’s success, and here you will see all the variations that are so desirable among collectors today. Some of the original box styles may even inspire designers today to “think outside the box.” This comprehensive new book will become the standard reference for Avon jewelry because it is handsome, complete, and wholly accurate. What more could a jewelry lover want?
Identifying Avon Jewelry

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The only complete book on the market that covers the Avon collecting hobby, it showcases Avon and California Perfume Company products produced from 1886 to 2004. There are over 200 categories in this revamped edition: manicure sets, men’s and women’s sets, decanters, samples and demonstrator kits, bottles, tins, jars, soaps, plates, catalogs, Avon representative awards, and more. The helpful text includes the history of the California Perfume Company, and information on where to buy and sell these popular collectibles. Over 6,000 photos and over 14,000 Avon and California Perfume Company items are listed in this revised edition, now in a condensed format which makes it easier to find your collectibles. AUTHORBIO: Bud Hastin has dedicated 34 years of research in publishing books on Avon collectibles and the California Perfume Company, His seventeenth edition of the Avon Collector’s Encyclopedia was published in 2003. REVIEW: This book has been the #1 choice of Avon representatives and Avon collectors since 1969. Over 200 categories including Avon Representative Awards are featured, as well as what’s hot and what’s not in Avon collecting. This is the only complete book on the market that covers the Avon collecting hobby.
Bud Hastins Avon Collectors’ Encyclopedia: The Official Guide for Avon Bottle & Cpc Collectors

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CONTENTS

BRIGHTEN YOUR INDOOR OUTLOOK

Improve your environment with easy decorating projects. Pillows, a crocheted rug, a new lamp and ideas using paint and dye add inexpensive accents to your home.

USE ALL HANDS

People not only make projects go faster, they make the activity more fun. Use the talents of everyone and create a friendship quilt. Let the crayon crowd be designers. Build a dollhouse. Share your kitchen.

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